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Category: Trade ComplianceDate: Ministry of Health of SingaporeSource: On December 29, 2023, the Ministry of Health of Singapore announced the implementation of the Beverage Classification System (Nutri - Grade) from December 30. This move marks an important step forward for Singapore in public health and nutritional guidance. This article aims to deeply analyze the main content of this new regulation and its possible impacts.
II. Labeling Requirements and Advertising Restrictions
The beverage grading system requires that freshly prepared beverages must be classified into four grades, A, B, C or D, according to their sugar and saturated fat content. This grading system encourages the production and consumption of healthier beverage options, and at the same time provides consumers with clearer nutritional information to help them make healthier choices.
(1) Beverages with low sugar and saturated fat content will be classified as A or B grade. (2) Beverages with high sugar and saturated fat content are classified as C or D grade.
III. Potential Impacts
The new regulations also make clear requirements for the labeling and advertising of beverages to ensure that consumers obtain correct health information.
(1) Beverages graded C or D must clearly mark their nutritional grade at the point of sale. (2) Industry participants can use the simplified Nutri-Grade logo on menus offering multiple beverage options, but for beverages rated A or B, labeling is optional. (3) For ingredients added to freshly prepared beverages (such as tapioca pearls, jelly, etc.), their sugar content must be clearly indicated. (4) The strictest regulation is the ban on advertising of D-grade beverages, which means that high-sugar and high-fat beverages will not be able to be marketed.
III. Potential Impacts
The implementation of this system may have a profound impact on the beverage industry:
(1) Enhanced Health Awareness:Consumers will pay more attention to the nutritional value when choosing beverages, which may lead to an increase in the demand for healthy beverages. (2) Industry Adjustment:Beverage producers may need to adjust their product formulas to meet higher health standards. (3) Marketing Transformation:Since the advertising of D-grade beverages is prohibited, enterprises may need to find new marketing strategies.
Singapores beverage grading system (Nutri-Grade) is an important public health initiative aimed at promoting healthier consumption choices by providing more nutritional information and strict advertising restrictions. This may not only change consumers beverage choices, but also prompt the beverage industry to develop in a more healthy and transparent direction.